My Choices Foundation

Address: Plot no. 239/A, MLA colony, Road no 12, Banjara Hills, 500059, India
Tel: +91 99482 97972
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Specialist areas of work and services:
  • Advocacy
  • Training
  • Campaigns & Awareness

We specialize in the prevention of sex trafficking in India We are non-profit

Experience, Background and Services:
Operation Red Alert aims to end sex trafficking in India by 2025. We have positioned our work to fill one major gap in the national response to trafficking – prevention.

Operation Red Alert began in early 2014 with the vision to end sex trafficking in India by preventing girls from ever entering it. We spent 18 months building relationships with long standing NGOs in the field and listening to their concerns about the gaps in the national response, conducting landmark research into compulsions behind the behaviour of men who buy and sell girls for sex, and developing messaging that inspires lasting change. Building our 3 Pillars took time, and they are now each making an impact.

Operation Red Alert has trained and activated 180 trainers and area coordinators in the field across Telangana, Andhra Pradesh and West Bengal to educate families and support local NGO efforts to respond to trafficking cases. We are up scaling this work adding more trainers and expanding our reach into Karnataka. Our national sex-trafficking helpline is being advertised in these at-risk areas to provide access to help, whenever families need it. Keep reading to read about our innovative Village Toolkit and mass media campaign.

Operation Red Alert is an initiative of My Choices Foundation.